10 facts about the new Facebook Dynamic Product Ads

Facebook recently announced it’s new line of Advertising products called the Dynamic Product Ads. Getting started is easy. All you have to do is follow these 4 steps.

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1. Upload your product catalog. You need a Facebook Business Manager account to be able to do that.

2.Set up your marketing pixel.

3. Create a dynamic ad template.

4. Run dynamic product ads.

Here are 10 facts however you should know about the new Facebook Dynamic Product Ads:


[box] 1. Businesses can promote multiple products with Facebook Product Ads[/box]

[box] 2. Businesses can promote their entire catalog[/box]

[box] 3. It has advantages over Google Adwords[/box]

[box] 4. You can leverage Behavioral data of your consumers[/box]

[box] 5. You can use location data to your advantage[/box]

[box] 6. These ads will be created dynamically by Facebook [/box]

[box] 7. Advertisers however will have the power to curate their Ads[/box]

[box] 8. Businesses can highlight products that were viewed on their website[/box]

[box] 9. Businesses can highlight their best selling products in dynamic Ads[/box]

[box] 10. The Ads will stop dynamically too when product is out of stock[/box]

Here’s a great step by step guide from Ad Espresso on how to create a Multi product ads in 5 easy steps.

multi product facebook ads

Over to you: Have you tried the new Facebook Dynamic Product Ads? What did you think?



Author: Shilpi Agarwal Shilpi is a Social Data Evangelist + Analytical Nerd + Design Junkie. She leads Social Strategi, a Social Media Agency with data intelligence chops that harnesses the power of social data intelligence to strategize and execute paid media campaigns on Facebook, Instagram, Pinterest, LinkedIn, Twitter and Google. She’s also a Speaker, Podcast Host and Startup Mentor who believes Social (Media + Data + Good) = Growth.