Social Media is the World's largest focus group and we help our Clients leverage it to find golden nuggets of insights to target their next ideal Customer.

We specialize in Audience Insights and Audience Development through Intelligent Social Media Targeting. We're Tool agnostic. We provide an end to end growth solution that leverages Social Data without the investment in Tools or hiring in house Data Scientists.

Our Mission: Social (Media + Data + Good) = Growth!

Social Business Nirvana
Shilpi Agarwal


Shilpi is a Social Data thought leader who believes 'Social (Media + Data + Good) = Growth'.

She leads Social Strategi, a Social Media Agency with Data Intelligence Chops that harnesses the power of Social Data Intelligence to strategize and execute Paid Media Campaigns for their Clients.

Armed with the power of understanding a Brand's Ideal Audience using Social Consumer Insights coupled with the power of Intelligent Targeting, she helps reduce wasted ad spend and bring up to 5X return on investment.

When Shilpi is not busy managing high budget client campaigns, teaching growth hacking workshops, hosting a podcast, writing for The Social Business School, advising a Startup or being with her friends, she's working on her book Social Data Intelligence: Strategies to Master Product, Launch and Growth.

CLAIRE CHANG, Managing Partner

Claire is a hands-on marketing leader with over fifteen years experience helping companies achieve their business objectives through strategic marketing, brand positioning, social media, and public relations initiatives. Claire believes in the clients with whom she works and partners with her clients’ teams as an integral member fully committed to the success of each organization.

Claire enjoys working with consumer electronics companies, mobile applications, tech startups, professionals, nonprofits, governments, and global companies and organizations. She approaches each project and partnership with passion, just as she has in her personal dedication to social entrepreneurship, youth organizations, and Asian American leadership.