About

Shilpi Agarwal

SHILPI AGARWAL, Founder & Chief Social Data Analyst

I'm a Disruptive Marketer and a Nonlinear Thinker trained in Engineering and Design, practicing the art of Data + Visual Communication for Growth.

I lead Social Strategi, a Boutique Social Media Agency that provides managed Social Data Intelligence Solutions.

I help my Clients understand their Audience, discover hidden audience segments, identify growth opportunities, uncover trends, improve campaign strategy, find brand influencers and advocates and provide data driven growth strategies.

Clients range from Startups to Enterprise in B2B, Retail, Tech and Non-profit - IBM, Mom's the Word, Growth Marketing Conference, TiE, Attocube, IgniteXL, Snappy, Rinkya, Swizzle, Insight 360, Brightstone Partners, Andaaz TV, Anomychat, My Sales Dialer, mPortal, Tatu Digital, Meradata, Neil Patel, Documents.me, DMAnc (Direct Marketing Association of Northern California).

I'm an Adjunct Faculty member at UC Berkeley and UC Santa Cruz where I enjoy teaching what I practice daily - cutting edge, practical approach to Social Media Marketing Strategies for personal and Business Growth.

I mentor Startups worldwide through Startup Hubs and Growth Accelerators like the Nasdaq Entrepreneurial Center, GrowthX Academy, HUB Silicon Valley and IgniteXL.

I believe Social (Media + Data + Good) = Growth! When Social Media and Social Data are used for the greater Good, it results in personal, business, communal, political, economic and global growth.

As a full stack Growth Marketer with over 15 years of experience in Multi Channel Digital Marketing driving ROI for Tech, B2B and eCommerce, who cares deeply about the Success of my Clients, I’m involved in the following:

Social Brand Strategy
Top Share of Voice
Social Media Engagement
Customer Acquisition
Influencer Marketing
Hashtag Intelligence
Social Analytics
Social Listening
Audience Insights
Sentiment Analysis
Audience Segmentation
Single Customer View
Predictive Marketing
Digital Advertising: Paid Search, Paid Social
Managing Shopping Feeds
Facebook Advertising
Facebook Dynamic Product Ads
Retargeting
Twitter Advertising
Pinterest Advertising
Instagram Advertising
Google Shopping Ads
Google Search, Display and Video Ads
Multivariate A/B Testing
Campaign Optimization
Media Planning & Buying
Conversion Rate Optimization