Founder & Chief Social Data Analyst
I'm a Disruptive Marketer and a Nonlinear Thinker trained in Engineering and Design, practicing the art of Data + Visual Communication for Growth.
I lead Social Strategi LLC, a Boutique Social Media Agency that provides managed Social Data Intelligence Solutions.
I'm an Adjunct Faculty member at UC Berkeley and UC Santa Cruz where I enjoy teaching what I practice daily - cutting-edge, practical approach to Social Media Marketing Strategies for personal and Business Growth.
I mentor Startups worldwide through Startup Hubs and Growth Accelerators like the Nasdaq Entrepreneurial Center, GrowthX Academy, HUB Silicon Valley and IgniteXL.
I believe Social (Media + Data + Good) = Growth! When Social Media and Social Data are used for the greater Good, it results in personal, business, communal, political, economic and global growth.
Clients and Accomplishments
I've helped Clients ranging from Startups to Enterprise in B2B, Retail, Tech and Non-profit - IBM, Growth Marketing Conference, TiE, Attocube, IgniteXL, Snappy, Rinkya, Swizzle, Insight 360, Brightstone Partners, Andaaz TV, Anomychat, My Sales Dialer, mPortal, Tatu Digital, Meradata, Neil Patel, Documents.me, DMAnc (Direct Marketing Association of Northern California).
As a full stack Growth Marketer with over 15 years of experience in Multi-Channel Digital Marketing driving ROI for Tech, B2B, and eCommerce, who cares deeply about the Success of my Clients, I’m involved in the following:
Social Brand Strategy
Top Share of Voice
Social Media Engagement
Single Customer View
Digital Advertising: Paid Search, Paid Social
Managing Shopping Feeds
Facebook Dynamic Product Ads
Google Shopping Ads
Google Search, Display and Video Ads
Multivariate A/B Testing
Media Planning & Buying
Conversion Rate Optimization
Most Recent Measurable Accomplishments :
200.56 % Increase in eCommerce Revenue
400.32% increase in eCommerce Traffic
225% increase in App installs
32.5% increase in Customer Lifetime Value CLV
27.8% decrease in Customer Acquisition Cost CAC
12.47% increase in eCommerce conversion rates
11.5% increase in Purchase Frequency
36.30% increase in Transactions
89.21% increase in Social media visits
57.87% increase in Social Media Engagement