The Big Data Wave

Are You Riding The Big Data Wave Yet? [Infographic]

According to the Global Digital Statistics 2014, out of the total world population of 7 Billion, about 2.5 Billion people are internet users, about 1.8 Billion are active on social networks and a staggering number of 6.5 Billion people of the world have mobile phones. 

The amount of big data in the world today is overwhelming and the world’s data is doubling every two years. 90% of the world’s data has been created in the last 2 years alone. It’s predicted that by 2020, 35 zettabytes of data will be created. A zettabyte has 21 zeroes. I know, right? And that’s not all. 1/3rd of that data is estimated to be stored in the cloud.

A recent study shows that everyday, 1 Billion pieces of content are shared via Facebook’s Open Graph, 2.5 Quintillion bytes of data are generated by people and 8 years worth of video gets uploaded on YouTube daily.

So, it’s time to not only understand what Big Data is but how to make the best use of it to ride the big data wave. Inside all of this Big Data, there are trends, patterns and intelligence. Using analytics to make sense of big data provides an unparalleled ability to understand to understand the past, monitor the present and anticipate the future. Are you ready? Check out this Infographic by Ikanow.

So, what is Big Data made up of?

Big Data is made up of primarily 3 types of data.

1. Unstructured: Data that does not reside in fixed locations generally refers to free form text. Examples- text, PDFs, web pages, blogs, emails.

2. Structured: Data that resides in fixed fields within a record or file. Examples- spreadsheets, XML files and relational databases.

3. Semi- structured: Between the two forms where “tags” or “structure” are associated or embedded within unstructured data.

So, what kind of tools can be used to analyze Big Data?

Some common tools used today are Apache Hadoop, Elasticsearch, MongoDB and Infinit.e.

Are You Riding The Big Data Wave Yet? [Infographic]

Your Turn: Are you leveraging Big Data to find smarter insights for your Organization? What has been your experience? Share with us in comments.





Author: Shilpi Agarwal Shilpi is a Social Business Strategist, Speaker and Founder of The Social Business School on a mission to help every Business succeed. She's the Host of The Social CMO Show, a podcast of exclusive interviews showcasing tested and proven Growth Hacking and Social Business tips, advice and how-to s from the best Marketing and Entrepreneurial minds that exist today. Known as The Social Data Girl for providing smart, data driven marketing insights for Social Business Nirvana, Shilpi leads the reigns of Social Strategi, a social data agency, where Social + Data + Advertising are leveraged for Growth Hacking. Shilpi helps Clients understand, segment and target their social audience into tribes and leverage it for social publishing, advertising, community building, engagement, advocacy and PR. Join her on Twitter @shilpiagarwal01 and continue the conversation.