Coca Cola twitter audience insights

#SocialNirvana: Coca Cola’s Social Audience Insights

  Brands invest a huge amount of time building their social audiences also known as fan following. But the million dollar question is, once you build these audiences, how do you keep them engaged? Well, there are different engaging techniques from running promotions and contests to creating a community of insiders to soft selling, but in order…

Silicon Valley Data Girl Data Insights

Fitness Fanatics versus average Mobile App user

A recent study by Flurry about the usage of 6,800 iPhone and iPad apps listed in the health and fitness category on Flurry’s platform shows a 62% usage increase in the last 6 months, as compared to a mere 33% increase in general mobile app usage. What’s more fascinating is that when 6,800 health and fitness apps…

technology-and-animation-infographic

How Technology And Animation Go Hand-In-Hand [Infographic]

“From the beginning, I kept saying it’s not the technology that’s going to entertain audiences, it’s the story. The computer is a tool, and it’s in the service of the story” ~John Lasseter, one of the three founding fathers of Pixar Animation Studios.  “In Hollywood, they think drawn animation doesn’t work anymore, computers are the way. They forget…

Copa Airlines explainer video

Spotlight: Copa Airlines Explainer Video

Today’s Spotlight is on the Copa Airlines Explainer Video. What I like about the Copa Airlines Explainer Video is that how they’ve taken a mundane topic about airline pre check-in and turned it into an interesting, easy to understand concept with a great story, cool graphics and a well done video production. The explainer video talks…