Snapchat's Evan Spiegel success business quote

Business Wisdom by Snapchat’s Evan Spiegel #SocialNirvana

Evan Spiegel, the CEO of Snapchat was just named Forbes – World’s Youngest Billionaires of 2015 under 40. Today, Evan has a net worth of $1.5 billion. But he didn’t start off that way. What Evan knew then is invaluable even today.

 

“Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it’s fun.” ~Evan Spiegel
What important lesson and startup business wisdom does this convey?

Never loose focus

As a Startup CEO and Entrepreneur, there’s a lot on your shoulder and sometimes it’s hard to keep a focus. With so many ideas about the features to add and the road ahead, it’s important to never loose focus on the core product and the audience you’re building it for.

In this case, the whole idea of Snapchat as a Social Media product company was to communicate with friends and have fun.

Dare to Change

The popular perception is that if you delete something online, it must be bad or embarrassing. Snapchat dared to challenge and and change this perception!

Your Turn

What’s the best Business Wisdom you’ve heard?

Author: Shilpi Agarwal Shilpi is a Social Business Strategist, Speaker and Founder of The Social Business School on a mission to help every Business succeed. She's the Host of The Social CMO Show, a podcast of exclusive interviews showcasing tested and proven Growth Hacking and Social Business tips, advice and how-to s from the best Marketing and Entrepreneurial minds that exist today. Known as The Social Data Girl for providing smart, data driven marketing insights for Social Business Nirvana, Shilpi leads the reigns of Social Strategi, a social data agency, where Social + Data + Advertising are leveraged for Growth Hacking. Shilpi helps Clients understand, segment and target their social audience into tribes and leverage it for social publishing, advertising, community building, engagement, advocacy and PR. Join her on Twitter @shilpiagarwal01 and continue the conversation.