Silicon Valley Data Girl Data Insights

Fitness Fanatics versus average Mobile App user

A recent study by Flurry about the usage of 6,800 iPhone and iPad apps listed in the health and fitness category on Flurry’s platform shows a 62% usage increase in the last 6 months, as compared to a mere 33% increase in general mobile app usage.

What’s more fascinating is that when 6,800 health and fitness apps were tracked on a sample of 100,000 mobile devices, there was a particular group of people who spent 3 times as much time on a health and fitness app as an average user. This group was labeled as the ‘Fitness Fanatics’ group. 

Looking at the gender distribution of the Fitness Fanatics, it was found that there are 62% females and 38% males in this group. That compares to 48% females and 52% males for the average mobile consumers. This is a 42% over-index on the female side and a 27% under-index on the male side. This Data insight brought to you by the Silicon Valley Data Girl reveals it all.

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Author: Shilpi Agarwal Shilpi is a Social Business Strategist, Speaker and Founder of The Social Business School on a mission to help every Business succeed. She's the Host of The Social CMO Show, a podcast of exclusive interviews showcasing tested and proven Growth Hacking and Social Business tips, advice and how-to s from the best Marketing and Entrepreneurial minds that exist today. Known as The Social Data Girl for providing smart, data driven marketing insights for Social Business Nirvana, Shilpi leads the reigns of Social Strategi, a social data agency, where Social + Data + Advertising are leveraged for Growth Hacking. Shilpi helps Clients understand, segment and target their social audience into tribes and leverage it for social publishing, advertising, community building, engagement, advocacy and PR. Join her on Twitter @shilpiagarwal01 and continue the conversation.