What makes a great App? [Infographic]

Apps are being adopted today by mobile users everywhere, whether it’s Android, iPhone or Blackberry.

However, as the data indicates, the churn rate for these Apps is very high. According to reports, two out of three apps receive fewer than 1,000 downloads during their first year of design and even fewer get used on a regular basis.

So, what makes a good App design? Well, the keyword is ‘Simplicity‘.¬†There are many factors that can influence the success or failure of an app, but one of the biggest mistakes app developers commonly make when building a new app is overdesign.

Thanks to AppDataRoom for this Infographic that talks about the facts and figures behind the most popular apps. Data indicates that about 5 billion apps were downloaded in 2010 and 21 billion in 2013. By 2015, mobile apps will outnumber PC projects by 4:1. The average smartphone user spends 667 minutes per month on theses apps, out of which the most popular apps are for social networking and maps.

So, what is the secret of the most used Apps? Here’s a top 10 checklist.

  1. Simple user interface
  2. Use of flat, simple, typographic elements in design
  3. Use of grids to establish visual order
  4. Sans serif font for a cleaner look
  5. Use of broader color palette to avoid a purely functional looking interface
  6. Use of a contrast color for interactive elements
  7. Intuitive interface
  8. Use of sharp contrast, border or tinting to visually separate levels of interaction
  9. Has fewer buttons and has a remarkably simple navigation
  10. Keeping it simple with swiping, pinching and dragging


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Author: Shilpi Agarwal Shilpi is a Social Business Strategist, Speaker and Founder of The Social Business School on a mission to help every Business succeed. She's the Host of The Social CMO Show, a podcast of exclusive interviews showcasing tested and proven Growth Hacking and Social Business tips, advice and how-to s from the best Marketing and Entrepreneurial minds that exist today. Known as The Social Data Girl for providing smart, data driven marketing insights for Social Business Nirvana, Shilpi leads the reigns of Social Strategi, a social data agency, where Social + Data + Advertising are leveraged for Growth Hacking. Shilpi helps Clients understand, segment and target their social audience into tribes and leverage it for social publishing, advertising, community building, engagement, advocacy and PR. Join her on Twitter @shilpiagarwal01 and continue the conversation.