The Social CMO Show Interview with Michia Rohrssen VentureBeat

How VentureBeat growth hacked VB Insight

How VentureBeat growth hacked VB Insight! An exclusive Interview with Michia Rohrssen, former Head of Growth at VentureBeat, in this episode of The Social CMO Show.


A little bit about Michia Rohrssen:

Michia, former Head of Growth for VentureBeat, is a digital marketer driving growth for companies ranging from Y Combinator startups all the way to Inc. 500 companies. He has a proven track record of increasing customer acquisition, boosting customer retention and growing profits month after month.


Follow Michia Rohrssen on Twitter: @michiarohrssen VentureBeat: @VentureBeat

Show Notes:

  1. What was your top goal for the brand VentureBeat?
  2. What did you do to increase customer acquisition?
  3. What was the customer churn rate before you started and how did you boost customer retention? 
  4. What were the top things you changed in AdWords account resulting in 35% increase in revenue?
  5. How did you optimize the lead gen program to yield a 67% increase in conversion rate in a week?
  6. You just left Venture Beat to venture out on your own. Tell us about your Startup.
  7. Key takeaway for Growth Hacking any Startup.


All this and more in this episode.

[Tweet “How @VentureBeat #growth hacked @VBInsight #SocialCMO @shilpiagarwal01”]

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Author: Shilpi Agarwal Shilpi is a Social Data Evangelist + Analytical Nerd + Design Junkie. She leads Social Strategi, a Social Media Agency with data intelligence chops that harnesses the power of social data intelligence to strategize and execute paid media campaigns on Facebook, Instagram, Pinterest, LinkedIn, Twitter and Google. She’s also a Speaker, Podcast Host and Startup Mentor who believes Social (Media + Data + Good) = Growth.