The Social CMO Show Interview with Michia Rohrssen VentureBeat

How VentureBeat growth hacked VB Insight

How VentureBeat growth hacked VB Insight! An exclusive Interview with Michia Rohrssen, former Head of Growth at VentureBeat, in this episode of The Social CMO Show.


A little bit about Michia Rohrssen:

Michia, former Head of Growth for VentureBeat, is a digital marketer driving growth for companies ranging from Y Combinator startups all the way to Inc. 500 companies. He has a proven track record of increasing customer acquisition, boosting customer retention and growing profits month after month.


Follow Michia Rohrssen on Twitter: @michiarohrssen VentureBeat: @VentureBeat

Show Notes:

  1. What was your top goal for the brand VentureBeat?
  2. What did you do to increase customer acquisition?
  3. What was the customer churn rate before you started and how did you boost customer retention? 
  4. What were the top things you changed in AdWords account resulting in 35% increase in revenue?
  5. How did you optimize the lead gen program to yield a 67% increase in conversion rate in a week?
  6. You just left Venture Beat to venture out on your own. Tell us about your Startup.
  7. Key takeaway for Growth Hacking any Startup.


All this and more in this episode.

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Author: Shilpi Agarwal Shilpi is a Social Business Strategist, Speaker and Founder of The Social Business School on a mission to help every Business succeed. She's the Host of The Social CMO Show, a podcast of exclusive interviews showcasing tested and proven Growth Hacking and Social Business tips, advice and how-to s from the best Marketing and Entrepreneurial minds that exist today. Known as The Social Data Girl for providing smart, data driven marketing insights for Social Business Nirvana, Shilpi leads the reigns of Social Strategi, a social data agency, where Social + Data + Advertising are leveraged for Growth Hacking. Shilpi helps Clients understand, segment and target their social audience into tribes and leverage it for social publishing, advertising, community building, engagement, advocacy and PR. Join her on Twitter @shilpiagarwal01 and continue the conversation.