your 2015 customer_featured

Meet your 2015 customer [Infographic]

Customers today are savvy, well connected, and value conscious. Meet your 2015 customer and his traits in this Infographic by Reuven Gorsht.

Always Connected

63% of women and 73% of men don’t go without checking their phones every hour

75% of millennials are disconnected for less than an hour per day

50% check their phones when they go to bed and when they wake up

Opinionated and Shares it

34% have turned to social media to share their opinion about the company

26% share dissatisfaction

23% share companies or products they like

46% feel they can be brutally honest online

51% aim to influence others with their online preferences

Trust is Convenience

69% said they’re more likely to buy from a brand who talks publicly about its results

88% or greater think that companies should try to achieve their business goals while improving society and the environment

Value Conscious

50% or more Millennials use four or more resources to help them make their purchase decisions

Ignores Ads, seeks Authenticity

92% say they have more confidence in info found online than other sources

75% believe that companies don’t tell the truth in advertisements

Requires Immediacy

89% say having access to real time product availability would influence their shopping choices

Follows Rituals

89% will rely on the same brands

your 2015 customer

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Author: Shilpi Agarwal Shilpi is a Social Business Strategist, Speaker and Founder of The Social Business School on a mission to help every Business succeed. She's the Host of The Social CMO Show, a podcast of exclusive interviews showcasing tested and proven Growth Hacking and Social Business tips, advice and how-to s from the best Marketing and Entrepreneurial minds that exist today. Known as The Social Data Girl for providing smart, data driven marketing insights for Social Business Nirvana, Shilpi leads the reigns of Social Strategi, a social data agency, where Social + Data + Advertising are leveraged for Growth Hacking. Shilpi helps Clients understand, segment and target their social audience into tribes and leverage it for social publishing, advertising, community building, engagement, advocacy and PR. Join her on Twitter @shilpiagarwal01 and continue the conversation.