Twitter launches embeddable video

Now You Can Embed Hosted Video Tweets #SocialDataGirl

Publishers could always embed Tweets on websites that included words, images and hashtags, but Twitter announced recently that now, you can also embed Twitter Video on your sites.

The Official Announcement:

embed-video-twitter-com

 

Where to find it:

Look for the three dots … (under more) and if your tweet has a video, it’ll show up the option of Embed Video.

What’s under the hood:

An embedded video combines HTML descriptive text with Twitter-hosted JavaScript to display a fully-rendered embedded video.

A Tweet displayed on Twitter.com with an attached video includes an embedded video markup generator to easily copy-and-paste embedded video markup and Twitter JavaScript into your webpage. Selecting the “More” Tweet action under the Tweet text and selecting “Embed Video” generates HTML markup to include on your webpage.

How to create hosted video on Twitter:

In January 2015, Twitter announced its group messaging and video shooting capabilities from within the mobile app itself. What this means is that now you can shoot video from your mobile devices and tweet it directly from within the app itself without firing up Vine. The App even lets you edit your videos before tweeting them!

Length of the Video:

Twitter is still sticking to the 30 second video rule.

Customization:

embedded-video-tweet-overlay

With Overlay

You can choose to embed a video tweet with or without the overlay.

An embedded video allows customization of Tweet display when a viewer selects the Twitter bird in the bottom corner of an embedded video display. Set an oEmbed query parameter of hide_tweet=true or set a blockquote attribute of data-status="hidden" to link to the Tweet URL instead of displaying a Tweet detail overlay.

The Big Video Players:

This feature leads Twitter into the video main stream players like YouTube and Facebook.

What this means for Marketers:

If you haven’t leveraged the power of video marketing yet, there’s no better time to start! Use it for Branding, Customer Advocacy, Explainer Videos, Testimonials, Product Demos or simply Bragging!

Over to You:

Have you tried shooting, editing and Tweeting and now embedding videos from within the Twitter App? Were you happy with the editing capabilities or feel something is missing? Please share your thoughts in the comments below.

Author: Shilpi Agarwal Shilpi is a Social Data Evangelist + Analytical Nerd + Design Junkie. She leads Social Strategi, a Social Media Agency with data intelligence chops that harnesses the power of social data intelligence to strategize and execute paid media campaigns on Facebook, Instagram, Pinterest, LinkedIn, Twitter and Google. She’s also a Speaker, Podcast Host and Startup Mentor who believes Social (Media + Data + Good) = Growth.