Post-Penguin 2.0 Content Checklist

Post-Penguin 2.0 Checklist

Google’s Penguin 2.0 was arguably one of the most significant search engine algorithm changes to hit since Panda in 2012. It went into effect on May 22, 2013. Google has always claimed that it makes over 500 changes per year to it’s search algorithm; most of which we never hear about. But Penguin 2.0 is different. It has in many ways forever changed the way people think about SEO and Link Building.

Here’s a top 10 Content Checklist before Publishing:

1. Vary Anchor Text – Don’t use the same keywords to use as anchor text. Use different related words as keywords. 2. Avoid using Exact Match Anchor Text – Avoid using the ‘Exact Match’ keyword as an anchor text to allow variations of the anchor text to show up in search too. 3. Use Branded Anchor Text – Use your Company’s name, Website Address as Anchor Text. 4. Cite Authority Sites – Cite Sites that have a higher Google Page Rank as well as a higher Moz Domain Authority Rank and give credit to original content creator. 5. Use good Grammar/ Spelling – Use good language Grammar and Spell check your content before publishing. [ninja-inline id=1558]

6. Claim Authorship – Claim Authorship on Google+ and put a face to your content. This is becoming increasingly important.

7. Produce Quality Content – Content has been and still is the King. Quality Content will help you rank higher in Search Rankings.

8. Promote Content on Social Media – Google has started taking Social Signals into account for its Search Rankings. The more shared, tweeted or commented upon content, the higher it’ll rank.

9. Update Site Regularly – The more often you add content, the more often search engine robots will crawl your site and help you rank higher. 

10. Create a Content Marketing Strategy – Create Content with a Plan. Start with an end Goal and work backwards.


Post-Penguin 2.0 Checklist: 10 Things to Check Before Publishing Your Content
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Author: Shilpi Agarwal Shilpi is a Social Business Strategist, Speaker and Founder of The Social Business School on a mission to help every Business succeed. She's the Host of The Social CMO Show, a podcast of exclusive interviews showcasing tested and proven Growth Hacking and Social Business tips, advice and how-to s from the best Marketing and Entrepreneurial minds that exist today. Known as The Social Data Girl for providing smart, data driven marketing insights for Social Business Nirvana, Shilpi leads the reigns of Social Strategi, a social data agency, where Social + Data + Advertising are leveraged for Growth Hacking. Shilpi helps Clients understand, segment and target their social audience into tribes and leverage it for social publishing, advertising, community building, engagement, advocacy and PR. Join her on Twitter @shilpiagarwal01 and continue the conversation.