Aryaka Networks

Startup Spotlight of the Day: Aryaka Networks

Startup : Aryaka Networks

Aryaka Networks Startup Spotlight

Aryaka Networks is the worlds first cloud-based WAN optimization and application acceleration company solving application and network performance issues faced by the distributed enterprise.

Website : http://www.aryaka.com/

LinkedIn : http://www.linkedin.com/company/304863?trk=tyah

Twitter : @AryakaNetworks

Facebook Page : https://www.facebook.com/aryakanetworks

YouTube : http://www.youtube.com/aryakanetworks

Aryaka simply and affordably resolves latency, bandwidth and packet loss issues. Aryaka eliminates the need for expensive and complex appliances as well as long-haul connectivity via MPLS links, and enhances collaboration across locations.

What Aryaka is doing right?

Aryaka Networks is using a clear well defined Content Strategy to drive traffic to their website, build leads and convert visitors into customers. Let’s see how they’re using LinkedIn, Twitter and Facebook – in the order of Engagement to drive traffic:

Social Media Engagement: 

Tool used for this Analysis : True Social Metrics

For the period of March 1, 2013 to March 31, 2013

LinkedIn:

# of Posts: 20

# of Comments: 0

# of Reshares: 300

# of Favorites: 36

Conversion Rate – Comments/ post: 0.00

Amplification Rate – Reshares/post: 15.00

Applause Rate- Favorites/post: 1.80

Economic Value- Need Google Analytics

Most shared content on LinkedIn

 

Twitter:

# of Posts: 317

# of Comments: 3

# of Reshares: 76

# of Favorites: 31

Conversion Rate – Comments/ post: 0.01

Amplification Rate – Reshares/post: 0.24

Applause Rate- Favorites/post: 0.10

Economic Value- Need Google Analytics

Most Reshared Content on Twitter 

 

Facebook Page: 

# of Posts: 30

# of Comments: 25

# of Reshares:0

# of Favorites: 456

Conversion Rate – Comments/ post: 0.83

Amplification Rate – Reshares/post: 0.00

Applause Rate- Favorites/post: 15.20

Economic Value- Need Google Analytics

Most Liked Content on Facebook

 

Looking for Content Strategy for your Startup? Contact Social Strategi for a Free no obligation Consultation today!

 

 

Author: Shilpi Agarwal Shilpi is a Social Data Evangelist + Analytical Nerd + Design Junkie. She leads Social Strategi, a Social Media Agency with data intelligence chops that harnesses the power of social data intelligence to strategize and execute paid media campaigns on Facebook, Instagram, Pinterest, LinkedIn, Twitter and Google. She’s also a Speaker, Podcast Host and Startup Mentor who believes Social (Media + Data + Good) = Growth.