Success Story: Anomychat

Their Story

Anomychat is an App for anonymous communication. One can safely and freely send and receive instant messages without logging in or sharing personal information.


Their Goal

App User acquisition using ad campaigns.

Target Audience

Reach individuals of ages 18-33, living in America and using Secret and Whisper Apps.


 7.2K %

Increase in the number of new Mobile Installs.

 28.8K %

Increase in the number of weekly active App users.

1.5K %

Increase in the number of App launches.

Our Solution

1. US Market Launch strategy

2. Competitor analysis

3. Keyword Research & Analysis

4. Mobile and App Search Optimization

5. Twitter Auditing

6. Creative ad development

7. Media buying and management

How we did it

Social Strategi worked with Anomychat and BrightStone Partners to create a US Market launch strategy that included competitor analysis for their top 2 top competitors. The meat of the analysis came from their Social Audits and gave insights into the most influential social tribes of Whisper and Secret Apps, the top geographical locations of their most engaged social tribes, their top hashtags, etc which was then used to target the right audience via Social Ads.

Hundreds of Facebook Ad variations were created with different Ad copy and Ad creatives and A/B tested and optimized for various combination of users differentiated by age, demographics, interests, geographical locations, ad positioning, time of the day, etc to yield the highest ROI.

Anomychat Facebook Ad Variation

One of Hundred Ad Variations

Anomychat Facebook Ad variation
Author: Social Strategi Social Strategi is a Social Business Agency that brings Social Business Nirvana by reordering traditional organizational thinking, leveraging advanced social data insights and making the most of the intelligence available through social media.