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Success Story: Swizzle.fm

Their Story

Swizzle.fm is a Social Music Hub that let’s you collaborate on music video playlists with your friends and share your music with the world.

Facebook Contests for Swizzle.fm

Their Goal

Facebook Page Fan Growth

Target Audience

Reach individuals of ages 18-25, living in South Korea, Philippines, Taiwan and love Bastille Rock Band.

Results

Page Likes

 347.7 %

Increase in the number of new Page Likes in 1 week.

Post Reach

 262.7 %

Increase in total post reach within 1 week.

Engagement

316.4 %

Increase in the number of People Engaged in 1 week.

Our Solution

1. Competitor analysis

2. Keyword Research & Analysis

3. Mobile and Web App Search Optimization

4. Social Media Growth and Engagement Strategy

5. Campaign Strategy

6. Contest Planning and Execution

7. Creative ad development

8. Media buying, bidding and ROI

How we did it

Social Strategi worked with Swizzle and BrightStone Partners to create a Social Media Growth and Engagement Strategy.

Swizzle decided to increase engagement by giving away tickets to the famous Rock Band Bastille in two locations – Manila and Taipe. So, we created a contest where people could enter in the contest by creating a playlist on Swizzle.fm and sharing their playlist on Swizzle’s Facebook Page. We then not only promoted the contest but also promoted the posts via sponsored posts talking about the contest.

The result was that we got 40,000 total page likes, while reaching 1.9 Million targeted people and engaging 39,000 or so.

Author: Social Strategi

Social Strategi is a Social Business Agency that brings Social Business Nirvana by reordering traditional organizational thinking, leveraging advanced social data insights and making the most of the intelligence available through social media.