How YouTube stays ahead of the competition

Listen to Shalini Govil-Pai, Director and Global Head of YouTube, Google in this exclusive The Social CMO podcast with your host, Social Data Girl.

Shalini is a Product/ Partner solutions executive with deep expertise in internet based video production, distribution and monetization. She leads the multi- billion dollar partner projects, is the author of 2 internationally published books, she was the technical director for 2 block buster Disney Pixar films – A Bug’s Life and Toy Story and was recently featured as the ‘IT Girl in Silicon Valley’ by VOGUE India Magazine.

We talked to Shalini about:

1. What is her primary role for the Brand – YouTube, Google?
2. YouTube recently announced 360 degree video uploads? What does this mean for Brands? How can marketers get started and take advantage of 360 degree videos?
3. With competition from Facebook, Twitter, Meerkat and Periscope, how is YouTube still the number one choice for video advertising?
4. What are the top 3 video trends according to Shalini to watch out for? How can brands think ahead.
5. What was it like to work in Disney Pixar?

6. What was it like to be featured as ‘The IT Girl in Silicon Valley’ by the biggest fashion magazine VOGUE India?


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Author: Shilpi Agarwal Shilpi is a Social Business Strategist, Speaker and Founder of The Social Business School on a mission to help every Business succeed. She's the Host of The Social CMO Show, a podcast of exclusive interviews showcasing tested and proven Growth Hacking and Social Business tips, advice and how-to s from the best Marketing and Entrepreneurial minds that exist today. Known as The Social Data Girl for providing smart, data driven marketing insights for Social Business Nirvana, Shilpi leads the reigns of Social Strategi, a social data agency, where Social + Data + Advertising are leveraged for Growth Hacking. Shilpi helps Clients understand, segment and target their social audience into tribes and leverage it for social publishing, advertising, community building, engagement, advocacy and PR. Join her on Twitter @shilpiagarwal01 and continue the conversation.