How Mike Volpe grew leads for HubSpot from zero to 50,000 per month

Chat with Mike Volpe, Chief Marketing Officer of HubSpot with your host The Social Data Girl, Shilpi Agarwal in this episode of The Social CMO Show brought to you by The Social Business School of SocialStrategi.com

Shilpi talks to Mike about what made him join HubSpot as the 5th employee? Was it the product, the team or the vision?

Mike is responsible for growing HubSpot from having a few leads per month to 50,000 leads per month. How did he accomplish that?

What percentages of inbound vs outbound marketing activites including Social, SEO, Content, Email did he use to growth hack HubSpot?

Mike has grown HubSpot from a handful of customers to 13,500+ customers in 90 countries. What process did he use to keep the churn rate low in their SaaS based offering?

What has changed since the Company went public last year?

What are his top 3 marketing challenges as a CMO today?

His The Growth Show Podcast has quickly grown to be amongst the top 10 Business Podcasts. Why did he start it and how did he get there?

What are his top KPI’s that he looks at on a daily basis?

What does Mike think is the future of Inbound Marketing and where does Social Data fit in?

All this and more in this episode.

[Tweet “How @mVolpe grew leads for @HubSpot from zero to 50,000 per month #SocialCMO #growthhacking @shilpiagarwal01”] [Tweet “@mVolpe, #CMO @HubSpot in #SocialCMO #podcast w #SocialDataGirl.”]


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Author: Shilpi Agarwal Shilpi is a Social Data Evangelist + Analytical Nerd + Design Junkie. She leads Social Strategi, a Social Media Agency with data intelligence chops that harnesses the power of social data intelligence to strategize and execute paid media campaigns on Facebook, Instagram, Pinterest, LinkedIn, Twitter and Google. She’s also a Speaker, Podcast Host and Startup Mentor who believes Social (Media + Data + Good) = Growth.