Podcast-Episode-6_Mike-Volpe-Hubspot

How Mike Volpe grew leads for HubSpot from zero to 50,000 per month

Chat with Mike Volpe, Chief Marketing Officer of HubSpot with your host The Social Data Girl, Shilpi Agarwal in this episode of The Social CMO Show brought to you by The Social Business School of SocialStrategi.com

Shilpi talks to Mike about what made him join HubSpot as the 5th employee? Was it the product, the team or the vision?

Mike is responsible for growing HubSpot from having a few leads per month to 50,000 leads per month. How did he accomplish that?

What percentages of inbound vs outbound marketing activites including Social, SEO, Content, Email did he use to growth hack HubSpot?

Mike has grown HubSpot from a handful of customers to 13,500+ customers in 90 countries. What process did he use to keep the churn rate low in their SaaS based offering?

What has changed since the Company went public last year?

What are his top 3 marketing challenges as a CMO today?

His The Growth Show Podcast has quickly grown to be amongst the top 10 Business Podcasts. Why did he start it and how did he get there?

What are his top KPI’s that he looks at on a daily basis?

What does Mike think is the future of Inbound Marketing and where does Social Data fit in?

All this and more in this episode.

 

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Author: Shilpi Agarwal Shilpi is a Social Business Strategist, Speaker and Founder of The Social Business School on a mission to help every Business succeed. She's the Host of The Social CMO Show, a podcast of exclusive interviews showcasing tested and proven Growth Hacking and Social Business tips, advice and how-to s from the best Marketing and Entrepreneurial minds that exist today. Known as The Social Data Girl for providing smart, data driven marketing insights for Social Business Nirvana, Shilpi leads the reigns of Social Strategi, a social data agency, where Social + Data + Advertising are leveraged for Growth Hacking. Shilpi helps Clients understand, segment and target their social audience into tribes and leverage it for social publishing, advertising, community building, engagement, advocacy and PR. Join her on Twitter @shilpiagarwal01 and continue the conversation.