How Greenhouse uses Customer Advocacy to Growth Hack their Startup

Take a first look at this Exclusive Interview of Barbra Gago, Head of Growth for, a recruiting optimization platform with your host The Social Data Girl, Shilpi Agarwal in this episode of The Social CMO Show brought to you by The Social Business School of

Shilpi talks to Barbra how their recruiting optimization platform: Greenhouse is different than some of the other recruiting solutions out there.

How Greenhouse actually helps in following some of the best recruiting practices that companies usually know about but find it hard to follow through?

Recruiting is Marketing, now more than ever. It’s about getting in front of an audience, connecting to that audience and getting them interested in working for your company. How does Greenhouse help?

What are the top 3 growth hacking strategies that you’ve put in place for Greenhouse?

Which of them seem to be the most effective?

How are you driving high velocity customer acquisition and demand at Greenhouse?

How did you help in acquiring your first 100 customers?

What is your topmost growth challenge?

How does Social fit in?

All this and more in this episode.

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Author: Shilpi Agarwal Shilpi is a Social Business Strategist, Speaker and Founder of The Social Business School on a mission to help every Business succeed. She's the Host of The Social CMO Show, a podcast of exclusive interviews showcasing tested and proven Growth Hacking and Social Business tips, advice and how-to s from the best Marketing and Entrepreneurial minds that exist today. Known as The Social Data Girl for providing smart, data driven marketing insights for Social Business Nirvana, Shilpi leads the reigns of Social Strategi, a social data agency, where Social + Data + Advertising are leveraged for Growth Hacking. Shilpi helps Clients understand, segment and target their social audience into tribes and leverage it for social publishing, advertising, community building, engagement, advocacy and PR. Join her on Twitter @shilpiagarwal01 and continue the conversation.