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Do you think like an outperformer?

This CEO study by IBM shows how outperformers think. Check out the infographic and decide do you think like an outperformer?

Looking ahead, what will be your most critical source of insights?

Check out this Infographic from IBM’s CEO Study 2012 and see if you think like an outperformer.

While market and financial insights are important, outperformers prioritize drawing insights from customers. The top CEOs are investing 73% in customers, 50% in operations and 49% in sales.

73% of the top performing CEOs agree that they identify customer insights as the most critical investment area.

What are the top performers doing to get closer to their customers?

They’re spending more time on face-to-face interactions and social media and spending less time and money on traditional call centers and media centers. In fact, the projection is that in about 3 to 5 years, there will be a 256% increase in the social media engagement of the top performing CEOs and 61% decrease on traditional media.

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Outperforming CEOs distinguish their organizations in 3 ways:

  1. They ensure they have increased access to data – 108% more than the underperforming CEOs.
  2. They make sure they successfully draw insights from data – again the top performers are at a 108% better than their underperforming counterparts.
  3. The top performing CEOs not only have access to data but they make sure, they translate these insights into action and are doing that consistently 84% of the times better than the underperforming CEOs.

Do you want to be an outperforming CEO or have you already mastered the top outperforming CEOs skillset?

 

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Source: IBM

Author: Shilpi Agarwal Shilpi is a Social Business Strategist, Speaker and Founder of The Social Business School on a mission to help every Business succeed. She's the Host of The Social CMO Show, a podcast of exclusive interviews showcasing tested and proven Growth Hacking and Social Business tips, advice and how-to s from the best Marketing and Entrepreneurial minds that exist today. Known as The Social Data Girl for providing smart, data driven marketing insights for Social Business Nirvana, Shilpi leads the reigns of Social Strategi, a social data agency, where Social + Data + Advertising are leveraged for Growth Hacking. Shilpi helps Clients understand, segment and target their social audience into tribes and leverage it for social publishing, advertising, community building, engagement, advocacy and PR. Join her on Twitter @shilpiagarwal01 and continue the conversation.