The-Social-CMO-Interview-with-Christine-Cassis-Pinterest

Top 3 Marketing Challenges for Brands today and How Pinterest can help

Top 3 Marketing Challenges for Brands today and How Pinterest can help break through the noise and connect with audiences. An exclusive Interview with Christine Cassis, Global Social Media Manager at Pinterest, in this episode of The Social CMO Show.

 

A little bit about Christine Cassis:

Christine is a digital strategist and content marketer who helps global brands take calculated risks in the development of voice, visibility and engagement in the digital space. She specializes in media convergence, merging paid, earned and owned strategy to build a foundation for global, social programming and content marketing. Christine is also a freelance writer for MTV, AOL, Rolling Stone, The New York Times and more.


Follow Christine Cassis on Twitter: @ChristineCassis Pinterest: @Pinterest

Show Notes:

  1. What’s your current role for the Pinterest Brand? 
  2. What’s it like working at Pinterest?
  3. What drives your day-today?
  4. How do you help global brand take calculated risks in the development of voice, visibility and engagement in the digital space?
  5. Since you specialize in media convergence, tell us what are some of the best practices to merge owned, paid and earned media to build a solid Brand foundation?
  6. What social channels does Pinterest use for the brand and content marketing?
  7. What is one tip you’d share about Pinterest for businesses and brands?
  8. What are the top 3 Marketing challenges today for brands and content marketing today?
  9. What are you currently Pinning to?

 

All this and more in this episode.

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Over to You:

Please let us know how we’re doing, what you thought of this episode of The Social CMO Show and how we can make it better in the comments below and with a review and rating on iTunes. If you have ideas on who our next Guest should be, please send us an email at podcast@socialstrategi.com

Author: Social Strategi Social Strategi is a Social Business Agency that brings Social Business Nirvana by reordering traditional organizational thinking, leveraging advanced social data insights and making the most of the intelligence available through social media.