Social Media Marketing Strategies
Instructor at UC Berkeley Extension.
Shilpi is an Instructor at UC Berkeley Extension. She teaches a Business course called Social Media Marketing Strategies, a mandatory course to earn the Professional Marketing Certificate in Business from University of California, Berkeley. This course explores social media and semantic web strategies and tactics by using contemporary and emerging new-media channels, and digital and mobile technologies and platforms. Students learn how to establish realistic business and performance goals within these environments; integrate new communications platforms and technologies into existing marketing plans; systematically evaluate new technologies and delivery platforms to determine an optimal marketing mix, and evaluate in-market results. At the end of the course, students are able to plan and execute a cost-effective, strategic marketing program that includes new media integrated with conventional marketing approaches to make brands and companies “go viral” and increase lead-to-sales conversion rates.
Social Media Strategy
Optimal Marketing Mix