We are building a Community of Ethical Data-Driven Marketers and You are Invited
You might have heard
“Data is the New Currency”
But as Business Leaders and Digital Marketers, we must ask ourselves
‘Is Data really everything?‘
Mark Zuckerberg just proved to Marketers and the World that Data isn’t Everything!!!
As Michelle Manafy, Editorial Director of Digital Content Next points out “While consumer data can be used to deliver value, there are important ethical issues that must be carefully considered to achieve success in the long term.
This isn’t simply a question of transparency in data collection, judicious use, and robust protection. Marketers need to consider their immediate objectives and long-term customer relationships every time they think about or employ, data-driven ad targeting.”
Who is building this Community and Why?
My name is Shilpi Agarwal. I’m a Social Intelligence Leader and Social Good Enabler.
Like many of you, I’ve had the privilege of playing a number of roles in my lifetime. No, didn’t mean it like that. My time hopefully isn’t up yet 🙂 but so far, I’ve been fortunate to be an Engineer, Designer, Strategist, Marketer, Instructor, Advisor, Mentor, Mentee, Student, Daughter, Sister, Wife, Mother, and Friend.
As a long term Data Marketer of 18+ years, I never stopped to think about the kind of Marketer I was or am until recently. When I ran targeted Campaigns on Google or Facebook, I was happy for the amount of granular targeting they’d allow me as an Advertiser. When I received Data from third parties, I never questioned the ethics of their data collection methods.
But this changed after Cambridge Analytica. There was a lot of learning for everyone after that episode – For Consumers, Data Collectors, Brands, and Advertisers.
I had many discussions with my students at Stanford Continuing Studies, a Program designed for Professionals. We talked about the ethical vs unethical uses of Data. We came up with several ideas on tackling the newly found challenges in this Data Privacy and Ethics space.
This was the Foundation of a rich, engaged and conscious Ethical Data Marketers Community!
At that moment, I knew that this was not a one person’s job, neither was it fair to blame anyone – The Government, The Social Media Giants, The Data Aggregators, The Brands, The Advertisers or The Consumers but rather there was work carved out for all of us as a Community.
Today, I invite all of you to join the World’s First Community of Marketing Leaders who collectively establish the ground rules of global secular ethics to guide our most elemental business and marketing decisions.
FREE To Join. Just Bring Your Intention.
Some of the Topics we’ll talk about in this Community are:
This Community is for Ethical Data-Driven Marketers at Fortune 500 Companies, Big Brands, Enterprise, Startups, Nonprofits, and Social Benefit Corporations.
Exclusive Member Only Benefits:
- Exclusive Content
- Best Practices
- Polls & Opinions
- Questions and Answers
- A community of like-minded Peers